It fosters trust and forms community. This is where creating a following and community on social media can really aid in your marketing efforts. Sharing who you are and why you’re different- not as show-and-tell but as an extension of you and your offerings positions you with a group of people who need and desire you in their lives.

Business.com says, “It's like a visual search engine combined with a digital bulletin board. For this reason, users are more receptive to advertising than those on other social platforms. Pinterest users are open-minded: When searching on Google, users often type in the name of a company or brand.”