It fosters trust and forms community. This is where creating a following and community on social media can really aid in your marketing efforts. Sharing who you are and why you’re different- not as show-and-tell but as an extension of you and your offerings positions you with a group of people who need and desire you in their lives.

Business.com says, “It's like a visual search engine combined with a digital bulletin board. For this reason, users are more receptive to advertising than those on other social platforms. Pinterest users are open-minded: When searching on Google, users often type in the name of a company or brand.” 

Small Business Marketing: Where to Begin [A Game Plan]

Right now we’ll speak to the marketing struggle and some of what that encompasses. Here’s a brief list to write down. We know that when motivation strikes, social media and marketing can be easier to create and manage. But what about when motivation is lacking? What on earth do you do then?