Small Business Marketing: Where to Begin [A Game Plan]
Dear small business owner. We see you. We know the struggle. It’s between time and money; family or answering the phone; another idea that no one understands and wrestling with taking the next step or sitting down.
The struggle between balancing all the plates. HR and payroll. Marketing. Doing the work that is your business. Hiring. Firing. Project management. Website management. Management. Growing your business. Stepping away. Putting out fires. Longing for vacation. Can’t wait to get out of bed in the morning. Do not want to get out of bed in the morning.
The Bling Tiger, Portland Maine; Branding Photography by bizzyworks
Right now we’ll speak to the marketing struggle and some of what that encompasses. Here’s a brief list to write down. We know that when motivation strikes, social media and marketing can be easier to create and manage. But what about when motivation is lacking? What on earth do you do then?
Here’s a list about where to begin with marketing your small business:
Establish an email list. We use Kit.com. Do not overlook this step.
Start a social profile. Document your journey. Instagram. Facebook. X. YouTube. It doesn’t need to be perfect. Just needs to be started.
Create a website. We use Squarespace.
Create quality content to feed the masses.
Poll your audience. Ask what they want more of.
Create an offer from their response. I learned this tried tool from Russell Brunson.
Email your audience. Don’t let them forget your name.
Share your offer with your audience.
Keep nurturing your email audience.
Share and be a wealth of knowledge to your social media audience with the goal of getting them from shaking your hand on social media platforms to subscribed to your email newsletter.
Keep serving your audience with quality content.
Share your next offer.
Repeat steps 4-12 until you sell your business or your soul leaves your body.
What do you do next?
Get a mentor for marketing your business.
Mentors can profoundly boost your career success and trajectory (Forbes.com).
You can also hire out your marketing and website design. Some choose to spend money over time.
Check out this video on marketing from Russell Brunson.
For some helpful marketing and sales mindset, check this video out. It’s from our digital marketing mentor, expert Russell Brunson. Turn it on while getting ready in the morning and feed your business mind.
Stay consistent.
No one likes a phony. It’s much easier to break trust than to build it. So when you begin to show up and serve your audience, stay consistent with them. Establish yourself as reliable in the industry, a trusted source.
Create a schedule for yourself and stick to it.
Include one rest day a week. God created the universe in six days then rested, so surely we can rest for a single day.
Stick to your schedule.
Add in variety and do things that revive and fill your soul with joy.
Find an accountability partner for living like this and share your goals with them.
Conclusion
Balancing the weight of the world on your shoulders gets exhausting. Hopefully this brief plan for how to begin marketing your small business will keep you on the straight and narrow when chaos and confusion set in. Keep on going, friend. The world needs the gifts you have to offer.
Running your own business can be a wild ride. If you need help designing a better website or marketing your business, never hesitate to schedule a consultation. Your personal and business growth could be just around the bend!
